Lindley Group, the UK's leading specialist sports stadia caterer, has appointed Jonathan Davies to the newly created role of Sales & Marketing Manager in a move aligned to the company's plans to step up the pace of its expansion into other key sectors of the leisure and hospitality industry.
The caterer - whose non-stadia business includes a long-standing contract with the Malvern Theatre; the £20 million Heathcotes Outside ACC Liverpool contract; and a new three-year 2011-2013 deal to provide all corporate and visitor hospitality at the Liverpool Boat Shows being launched this year – recently re-structured its operations to enable it maintain focus on the core stadia business, whilst opening up new opportunities and diversifying into new sectors.
Davies (33) joins the Lindley Group from BaxterStorey where he was the Sales Manager responsible for winning the catering contract for London's Wigmore Hall - one of the world's most important recital venues – whilst also heading up the bid team for the company's interest in the London 2012 Olympics and Paralympics.
Prior to this he worked at Couture – an independent London-based company set up in 2007 – where he was Sales & Marketing Director of the newly-established business before being appointed Commercial Director.
During Davies's tenure at Couture he succeeded in acquiring a number of prestigious contracts including Pinewood Studios, Manchester Museum, Didcot Arts Centre, Stockwood Discovery Centre and People's History Museum as well as The Public Gallery in the West Midlands.
With 12 years' experience in the hospitality industry, Davies has also been employed by Elior UK as Strategic Sales Manager involved in successfully securing contracts for Kempton Park Racecourse and Marks & Spencer staff restaurants, and as a Business Analyst at Avenance working within Elior UK's Business & Industry division.
Having begun his career as an executive trainee with Gardner Merchant (now Sodhexo) Davies worked as an operations executive and district supervisor before spending three years in a strategic research role in Sodhexo's R&D department where his remit included driving business expansion across a number of different sectors including Prestige, Business & Industry, Education and Healthcare, as well as identifying opportunities in new sectors.
In his new role at Lindley Group, Davies will be responsible for business expansion in a number of key areas with a special focus on heritage sites, arts & leisure venues and other prestige hospitality sectors. Davies will report to Sales & Marketing Director, Paul Biffen.
Adam Elliott, who joined the Lindley Group as Chief Executive Officer last autumn from Elior UK where he was Managing Director Concessions, says: "With Jonathan's wealth of experience his appointment marks another step change in the strategic development of the Lindley Group which has been steadily expanding its presence in the fine dining, hospitality and banqueting sectors since Heathcotes Outside joined the group in 2006 and we embarked on our partnership agreement with Green's of St James's in 2008.
"We have a wealth of seriously good and extremely talented individuals drawn from a variety of hospitality backgrounds, all of whom are very focused and committed, and have a real desire to contribute to the future success of the business.
"With Jonathan's appointment we are adding to this talent pool as we aim to take the Lindley Group onto a new level by extending our reach and penetration into more areas of the leisure industry."