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Lindley Group, the UK's leading specialist sports stadia caterer, has appointed Jonathan Davies to the newly created role of Sales & Marketing Manager in a move aligned to the company's plans to step up the pace of its expansion into other key sectors of the leisure and hospitality industry.
The caterer - whose non-stadia business includes a long-standing contract with the Malvern Theatre; the £20 million Heathcotes Outside ACC Liverpool contract; and a new three-year 2011-2013 deal to provide all corporate and visitor hospitality at the Liverpool Boat Shows being launched this year – recently re-structured its operations to enable it maintain focus on the core stadia business, whilst opening up new opportunities and diversifying into new sectors.
Davies (33) joins the Lindley Group from BaxterStorey where he was the Sales Manager responsible for winning the catering contract for London's Wigmore Hall - one of the world's most important recital venues – whilst also heading up the bid team for the company's interest in the London 2012 Olympics and Paralympics.
Prior to this he worked at Couture – an independent London-based company set up in 2007 – where he was Sales & Marketing Director of the newly-established business before being appointed Commercial Director.
During Davies's tenure at Couture he succeeded in acquiring a number of prestigious contracts including Pinewood Studios, Manchester Museum, Didcot Arts Centre, Stockwood Discovery Centre and People's History Museum as well as The Public Gallery in the West Midlands.
With 12 years' experience in the hospitality industry, Davies has also been employed by Elior UK as Strategic Sales Manager involved in successfully securing contracts for Kempton Park Racecourse and Marks & Spencer staff restaurants, and as a Business Analyst at Avenance working within Elior UK's Business & Industry division.
Having begun his career as an executive trainee with Gardner Merchant (now Sodhexo) Davies worked as an operations executive and district supervisor before spending three years in a strategic research role in Sodhexo's R&D department where his remit included driving business expansion across a number of different sectors including Prestige, Business & Industry, Education and Healthcare, as well as identifying opportunities in new sectors.
In his new role at Lindley Group, Davies will be responsible for business expansion in a number of key areas with a special focus on heritage sites, arts & leisure venues and other prestige hospitality sectors. Davies will report to Sales & Marketing Director, Paul Biffen.
Adam Elliott, who joined the Lindley Group as Chief Executive Officer last autumn from Elior UK where he was Managing Director Concessions, says: "With Jonathan's wealth of experience his appointment marks another step change in the strategic development of the Lindley Group which has been steadily expanding its presence in the fine dining, hospitality and banqueting sectors since Heathcotes Outside joined the group in 2006 and we embarked on our partnership agreement with Green's of St James's in 2008.
"We have a wealth of seriously good and extremely talented individuals drawn from a variety of hospitality backgrounds, all of whom are very focused and committed, and have a real desire to contribute to the future success of the business.
"With Jonathan's appointment we are adding to this talent pool as we aim to take the Lindley Group onto a new level by extending our reach and penetration into more areas of the leisure industry."
Weston Homes Community Stadium provides a limited number of Community Events and activities on an at-cost
basis to not-for-profit groups in the Colchester community. These events number a minimum of 24 in a calendar year.
Room hire is provided free of charge and Lindley provide all catering at cost price.
In addition to Community Events Lindley provide a reduced priced event for local pensioners at Christmas time attracting 250-300 local elderly people for a get together for a celebratory Christmas lunch.
Lindley is working in partnership with Bristol City Community Trust at BCFC on their Healthy Schools Project. This project involves teaching school children about healthy lifestyles; the importance of linking food and being active through sports. Lindley has developed a cook book for kids that focus on healthy, affordable recipes that taste great. Lindley will demonstrate recipes to the school children when they visit the stadium and they can take away the cook books to continue the cooking experience at home with their families. This type of initiative brings to life what the children have been learning in their healthy eating sessions and will hopefully give them a taste for freshly prepared and healthy food.
During summer 2012 Lindley hosted a cook and eat session with young cricketers where the Head Chef bought 6 ingredients and showed different ways with pasta, noodles and rice and spoke about food hygiene. This was met with great enthusiasm and will be continued into next year.
Lindley is involved in HM Prison Thorn Cross young offenders work experience scheme. This is where young
offenders get let out on day release to complete some work experience to increase confidence, skills and
help with future job prospects. Lindley has had people working in kitchens, front of house and The
Warrington Wolves Club are also involved.
In October, Lindley became a Business Patron of Warrington Wolves Community Foundation. Recently established to engage local businesses with a passion for making a difference in the Warrington Community, The Warrington Wolves Charitable Foundation aims to help young people of Warrington reach and fulfil their potential through a wide variety of initiatives. As part of Lindley’s contribution to the Foundation we will cover the room hire costs and provide first class catering for all of the Patron Club’s events held at the Stadium throughout the year, including an annual celebration held to recognise Patrons’ support and provide an opportunity for young people to showcase their talents.
The Droglites Bar that Lindley runs in the Stadium uses four trained volunteer staff each game. The equivalent cost of the wages gets donated to two of the Clubs chosen charities.
Lindley is investing in a project with Tottenham Hotspur Foundation that will teach children in local schools how to make raised vegetable beds and grow seasonal produce. The schools will also receive healthy lifestyle classes and coaching sessions from the Foundation. The school children will visit our kitchens in the stadium and be shown how to prepare great healthy, seasonal meals from their produce. The end of term will finish with a farmers style market with the schools shoeing off their produce and our chefs getting involved in some theatre cooking. Teaching children about fresh produce; what it is, where it comes from, how to grow and cook it are all valuable lessons that will help improve their welfare long term and of course we will have some fun on the way!
Lindley is working together with Kirklees College on a local education and training programme. The provides students in Kirklees College’s Catering, Travel and Tourism departments with an opportunity to gain hands-on experience working as part of the Lindley Catering team in match-day, conference, banqueting and event hospitality environments at Stadium. The scheme envisages both work experience placements and paid temporary employment. Selected students are offered personal development training programmes leading to potential offers of full-time permanent employment with Lindley. Kirklees College provide Lindley employees working at the Stadium the opportunity to study for formal qualifications and also develop apprenticeship schemes.
In early November Lindley held an event in conjunction with Huddersfield Police and Kirklees neighbourhood council. The general manager Anthony Hegney conducted a full stadium tour for Kirklees council residents based on talking about employment in the catering industry and the benefits of healthy eating. Martin the head chef did a short cookery demo in the kitchen he made a very basic pea & mint soup to show people how simple and cost effective it was to feed a family on a budget and they all got the opportunity to watch and taste at the end. The event was really well received and the Police have asked Lindley to host another one in April 2013.
As sole caterers at the community centre to be built in 2013, Lindley will be using this as a showcase of our CSR initiatives. Lindley will integrate with the other partners at the community centre, such as the GP surgery and sports coaches to provide community workshops like teaching families how to cook affordable and healthy meals. Links between the Centre, Club and Lindley will be supported through the use of charity kiosks.
Lindley work with the local Bath University to employ staff for the catering operations at the racecourse. Lindley has developed an excellent relationship with the career advisor and throughout the last 3 years over 60 students has worked for Lindley at Bath Racecourse. This creates a sustainable workforce where students come back year after year and supports the local economy.
Lindley and Notts County Football Club are proud to say that they are sponsoring the RSPCA with a summer ball hosted at Meadow Lane. The Ball's fundraising will go towards animals at RSPCA Nottingham and the Notts Branch.
Lindley have worked alongside Sheffield Young Carers, a registered charity that supports young carers between the ages of 8 and 21, who provide a substantial amount of unpaid care to someone at home with a physical illness and disabilities. By supplying branded aprons for a Young Carers Eat & Greet Event, Lindley aims to help provide young carers with the once-in-a-lifetime opportunity to learn valuable cooking skills.
- Being polite and courteous
- Treating others how you would like to be treated
- Being respectful
- Listening, not hearing
- Asking, not telling
- Giving people the time to think
- Delivering a polished performance
- Being an ambassador for Lindley
- Having pride in what you do
- Doing things differently
- Offering suggestions
- Being an individual
- Being yourself
- Being open and honest
- Being fair
- Being genuine
- Acting with integrity
- Sharing and celebrating success
Is how we express the values that are important to the Lindley Group, it is a guide for how we should
conduct ourselves at work and distinguishes our people from the Crowd.
The Lindley Group believes that our people are precious. You are the most valued part of our business and you will help ‘Challenge the staus quo of hospitality and retail concession catering at your venue’ through the Hallmark of People Excellence.
- Enjoying Work
- Giving a warm and friendly welcome
- Being proud of the service you deliver
- Understanding your customers’ needs
- Going the extra mile to help
- Providing a fantastic customer experience each and every time.
- Encouraging new ideas
- Being passionate
- Showing flair
- Embracing change
- Being motivated and motivating others
- Welcoming feedbacks
- Taking ownership
- Finding solutions
- Treating every pound as your own
- Developing yourself and others
- Exceeding your goals
- Striving to be better than our competitors