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Millwall Football Club has signed up Lindley Venue Catering, the specialist sports stadia catering division of The Lindley Group, to manage match day catering on the public concourses at The Den for a further five years.
Lindley Venue Catering has operated the catering kiosks at the 20,000 capacity stadium since 2007, and with the initial five-year contract up for renewal, the npower Championship League club has reached agreement with Lindley to continue providing match day public catering services through to the end of the 2016-2017 season.
Having been awarded the five year contract, Lindley Venue Catering will be investing in re-furbishing all of the kiosks at the ground and introducing customized versions of the new range of award-winning branded retail concepts launched by Lindley earlier this year.
The caterer will also be introducing new staff training and incentive schemes, offering loyalty concessions for season ticket holders and will be make use of social media marketing to maximise revenue potential from match day sales. Lindley is also working in partnership with the club to develop an external supporters’ bar with fixed seating outside the Cold Blow Lane end.
The concourse kiosk refit will take place over the summer months and the new installations will be in place for the start of the 2012-2013 season in August. The range of new food outlets will include Lindley Venue Catering’s Frank’s Original New York Streetdogs™, FGB - Flaming Good Burger®, Henry’s Chicken® and The Pie Factory® kiosks.
Lindley Venue Catering is also working with the club to develop a family-friendly unit offering a choice of healthier meal deals, juice and flavoured water alongside high quality mini hotdogs, mini burgers, mini pies and a selection of traditional boiled sweets.
The refurbishment and catering services will be overseen and managed by Terry Buxton, a life-long Millwall FC supporter who has worked his way up the ranks from serving in the kiosks on match days to become Lindley Venue Catering’s resident Retail Catering Manager at The Den.
Adam Elliott, The Lindley Group’s CEO, says: “We’ve established a great working relationship with the team at Millwall Football Club and we’re delighted to have been given the opportunity to continue providing and developing the retail match day catering services at The Den for the next five seasons.
“This level of commitment has enabled us to invest in developing the catering facilities and services at the ground. Introducing the new branded retail concepts along with the bespoke staff training programme we have developed really will take the match day catering experience for fans onto an entirely new level.”
Andy Ambler, CEO of Millwall Football Club, says: “We’ve been very impressed and enthused by the passion shown by the new management team at The Lindley Group and by the fresh, new approach they have brought to the business. The work they have done recently in developing their range of branded retail concepts is outstanding, and the capital investment Lindley is putting into re-furbishing the facilities at The Den, along with the specific proposals and plans for improving the quality of food and customer service levels has demonstrated their commitment to the club and our supporters.
“Because of the vision, enthusiasm and dedication shown by the new team, we have had no hesitation in agreeing to extend our catering partnership with Lindley for another five years.”
Weston Homes Community Stadium provides a limited number of Community Events and activities on an at-cost
basis to not-for-profit groups in the Colchester community. These events number a minimum of 24 in a calendar year.
Room hire is provided free of charge and Lindley provide all catering at cost price.
In addition to Community Events Lindley provide a reduced priced event for local pensioners at Christmas time attracting 250-300 local elderly people for a get together for a celebratory Christmas lunch.
Lindley is working in partnership with Bristol City Community Trust at BCFC on their Healthy Schools Project. This project involves teaching school children about healthy lifestyles; the importance of linking food and being active through sports. Lindley has developed a cook book for kids that focus on healthy, affordable recipes that taste great. Lindley will demonstrate recipes to the school children when they visit the stadium and they can take away the cook books to continue the cooking experience at home with their families. This type of initiative brings to life what the children have been learning in their healthy eating sessions and will hopefully give them a taste for freshly prepared and healthy food.
During summer 2012 Lindley hosted a cook and eat session with young cricketers where the Head Chef bought 6 ingredients and showed different ways with pasta, noodles and rice and spoke about food hygiene. This was met with great enthusiasm and will be continued into next year.
Lindley is involved in HM Prison Thorn Cross young offenders work experience scheme. This is where young
offenders get let out on day release to complete some work experience to increase confidence, skills and
help with future job prospects. Lindley has had people working in kitchens, front of house and The
Warrington Wolves Club are also involved.
In October, Lindley became a Business Patron of Warrington Wolves Community Foundation. Recently established to engage local businesses with a passion for making a difference in the Warrington Community, The Warrington Wolves Charitable Foundation aims to help young people of Warrington reach and fulfil their potential through a wide variety of initiatives. As part of Lindley’s contribution to the Foundation we will cover the room hire costs and provide first class catering for all of the Patron Club’s events held at the Stadium throughout the year, including an annual celebration held to recognise Patrons’ support and provide an opportunity for young people to showcase their talents.
The Droglites Bar that Lindley runs in the Stadium uses four trained volunteer staff each game. The equivalent cost of the wages gets donated to two of the Clubs chosen charities.
Lindley is investing in a project with Tottenham Hotspur Foundation that will teach children in local schools how to make raised vegetable beds and grow seasonal produce. The schools will also receive healthy lifestyle classes and coaching sessions from the Foundation. The school children will visit our kitchens in the stadium and be shown how to prepare great healthy, seasonal meals from their produce. The end of term will finish with a farmers style market with the schools shoeing off their produce and our chefs getting involved in some theatre cooking. Teaching children about fresh produce; what it is, where it comes from, how to grow and cook it are all valuable lessons that will help improve their welfare long term and of course we will have some fun on the way!
Lindley is working together with Kirklees College on a local education and training programme. The provides students in Kirklees College’s Catering, Travel and Tourism departments with an opportunity to gain hands-on experience working as part of the Lindley Catering team in match-day, conference, banqueting and event hospitality environments at Stadium. The scheme envisages both work experience placements and paid temporary employment. Selected students are offered personal development training programmes leading to potential offers of full-time permanent employment with Lindley. Kirklees College provide Lindley employees working at the Stadium the opportunity to study for formal qualifications and also develop apprenticeship schemes.
In early November Lindley held an event in conjunction with Huddersfield Police and Kirklees neighbourhood council. The general manager Anthony Hegney conducted a full stadium tour for Kirklees council residents based on talking about employment in the catering industry and the benefits of healthy eating. Martin the head chef did a short cookery demo in the kitchen he made a very basic pea & mint soup to show people how simple and cost effective it was to feed a family on a budget and they all got the opportunity to watch and taste at the end. The event was really well received and the Police have asked Lindley to host another one in April 2013.
As sole caterers at the community centre to be built in 2013, Lindley will be using this as a showcase of our CSR initiatives. Lindley will integrate with the other partners at the community centre, such as the GP surgery and sports coaches to provide community workshops like teaching families how to cook affordable and healthy meals. Links between the Centre, Club and Lindley will be supported through the use of charity kiosks.
Lindley work with the local Bath University to employ staff for the catering operations at the racecourse. Lindley has developed an excellent relationship with the career advisor and throughout the last 3 years over 60 students has worked for Lindley at Bath Racecourse. This creates a sustainable workforce where students come back year after year and supports the local economy.
Lindley and Notts County Football Club are proud to say that they are sponsoring the RSPCA with a summer ball hosted at Meadow Lane. The Ball's fundraising will go towards animals at RSPCA Nottingham and the Notts Branch.
Lindley have worked alongside Sheffield Young Carers, a registered charity that supports young carers between the ages of 8 and 21, who provide a substantial amount of unpaid care to someone at home with a physical illness and disabilities. By supplying branded aprons for a Young Carers Eat & Greet Event, Lindley aims to help provide young carers with the once-in-a-lifetime opportunity to learn valuable cooking skills.
- Being polite and courteous
- Treating others how you would like to be treated
- Being respectful
- Listening, not hearing
- Asking, not telling
- Giving people the time to think
- Delivering a polished performance
- Being an ambassador for Lindley
- Having pride in what you do
- Doing things differently
- Offering suggestions
- Being an individual
- Being yourself
- Being open and honest
- Being fair
- Being genuine
- Acting with integrity
- Sharing and celebrating success
Is how we express the values that are important to the Lindley Group, it is a guide for how we should
conduct ourselves at work and distinguishes our people from the Crowd.
The Lindley Group believes that our people are precious. You are the most valued part of our business and you will help ‘Challenge the staus quo of hospitality and retail concession catering at your venue’ through the Hallmark of People Excellence.
- Enjoying Work
- Giving a warm and friendly welcome
- Being proud of the service you deliver
- Understanding your customers’ needs
- Going the extra mile to help
- Providing a fantastic customer experience each and every time.
- Encouraging new ideas
- Being passionate
- Showing flair
- Embracing change
- Being motivated and motivating others
- Welcoming feedbacks
- Taking ownership
- Finding solutions
- Treating every pound as your own
- Developing yourself and others
- Exceeding your goals
- Striving to be better than our competitors