NEW LINDLEY GROUP IDENTITY RE-DEFINES SERVICE PROPOSITIONS
From July 2008 Lindley Catering Limited will be changing its name to Lindley Group in a move which reflects both the expansion of the company during the past seven years and the company's plans for the future development of the business.
In addition to the new corporate name, the re-branding of the UK's No 1 stadia foodservice specialist includes the creation of three distinct foodservice operating divisions within the Group - Lindley Stadia; Lindley Dining and Heathcotes Outside - along with a fresh new-look for its re-styled website www.lindley-group.co.uk. At the same time a bespoke Heathcotes Outside website is also being launched www.heathcotesoutside.co.uk with links through to both the Lindley Group and Heathcotes sites.
Under the collective objective of providing "Excellence in venue catering" - the Lindley Group strapline - each of the three dedicated divisions will offer clearly defined catering propositions.
Lindley Stadia is Lindley Group's "food for all" operation providing a fast and efficient food and beverage service for thousands of hungry sports fans and concert goers in a very limited space of time. With its unique combination of stadia operating experience, its retail expertise and use of well known brands, Lindley Stadia aims to bring a dynamic new approach to public concourse catering.
Lindley Dining is focused on "good wholesome food" and helping venues to increase revenue from their hospitality catering by creating bespoke gastro-pub and bistro type menus featuring specially-selected regional dishes and local delicacies. The emphasis of this division is on providing good quality, wholesome home cooked meals in a high volume event catering environment.
Heathcotes Outside - billed as "the event catering specialists" - offer the ultimate culinary experience with menus featuring signature dishes created by Michelin Star chef Paul Heathcote. The hallmarks of Heathcotes Outside is in providing attentive and exceptional levels of service and sourcing the very best fresh and seasonal produce from selected local suppliers who take great pride in the quality and provenance of their food.
Explaining the rationale behind the re-branding of the business, Alex McCrindle, Lindley Group's Chief Executive, says: "Since Lindley Catering Limited was acquired by the management buy-in team in 2001, we've more than doubled the turnover of the business from £17.9 million to over £50 million today. We now provide a range of catering services in more than 65 venues from football, rugby and cricket clubs through to some of the country's most prestigious horse racing courses as well as theatres and arts and entertainment arenas.
"Our vision seven years ago was quite simple - we wanted to become the leading sports and leisure venue foodservice company in the UK and we have come a long way in achieving those ambitions. We are now firmly established as the UK's leading specialist in sports stadia catering and our expertise in public concourse catering is widely acknowledged within the industry as being second to none in this area. But clients are increasingly turning to us to help them ‘sweat their assets' and maximise the revenue from their venues outside their core business. As a result, a significant and increasing proportion of our revenue is now being realised through the development of mid-market and hospitality catering services.
"We wanted our company profile and business model to reflect these changes in market trends and to mirror the different facets of our business, and we believe that the creation of the Lindley Group and the three specialist divisions operating under the Group umbrella communicates more clearly the scale and wide scope of the catering services that we are able to provide for our clients."